Hard out Here for a Stumping Chimp

If you thought you glimpsed a hedgehog on camera at a presidential primary or, ahem, caucus, odds are it wasn’t porn star Ron Jeremy. A soon-to-debut video game has been sending people in animal costumes around to campaign hot zones as a marketing stunt.

Hail to the Chimp, a nonpartisan video game that aims to drive voter registration and engage players in the political process (oh, and move units), stars among other critters Crackers the monkey, who, naturally, shares a striking resemblance to the primate who’s the current lame duck. So, as the 2008 voting got under way, game characters got their own 24-hour cable (Web, actually) news network called GRRNews and a white news van with which to roam the nation. They hit the campaign trail, and camped out with CNN, FOX and all the other press outlets.

Now, at GRRNews.com and election offshoot www.cockthevote.us (the logo is a red, white and blue chicken head), anchor Woodchuck Chumley introduces footage of furries out and about on the presidential campaign trail as Crackers and crew crash the primaries to catch John Edwards and Ron Paul speeches and conduct man-on-the-street interviews with various candidates’ supporters. The “reel” intersperses campaign footage with action from the presidential party game, which was created by video game visionary Alex Seropian (Halo).

In Hail to the Chimp, 10 animal candidates compete for the title of President of the Animals in a flawed election process complete with familiar characters such as fundraising fat cats and pontificating pundits. Ad spoofs were created by writers for Comedy Central and The Onion. The game is for the Xbox 360 and PS3 systems.

To support the game’s June 24 launch, publisher Gamecock Media and developer Wideload Games will launch an ad campaign on Comedy Central. The online marketing materials also support a voter drive: Cock the Vote links to Rock the Vote’s registration page.

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