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March 05, 2008


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Joe Kilmartin

It's interesting to see literacy and what's more historical advocation of literacy as a marketing lever.

The cynical side of my brain tells me that PT Barnum was right and that nobody ever lost money underestimating the intelligence of American consumers, but the idea of "Let us dare to read, think, speak and write" as a slogan seems so deliciously subversive in a world where "Shut up, stop asking and do what you're told" is the mantra-of-means.

I hope it gets them the attention they're looking for.

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