Showtime at the Sheraton

To launch the second season of The Tudors, Showtime Networks transformed New York's Sheraton Towers hotel (52nd & Seventh Ave.) into a replica of a castle and the Royal Court of King Henry VIII for the premiere party on Wednesday, March 19.

A mesh vinyl wrap serves as the castle's stone façade. The interior was designed after the Royal Court's den of iniquity with burgundy, velvet-wrapped boards and columns alongside images of the cast.

One Source Visual Marketing Solutions' OS39 Creative was the design agency. The façade will stay up for three weeks. The show's new season premieres March 30.