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March 31, 2008

Scion Makes Ass of U & McGee

Scion_integration_sgrab_4Used car king Cal Worthington has long said "I will stand on my head to beat anybody's deal." Then again, he's probably never met Assy McGee, who's already got the bottom's up advantage.

To target young adults, Turner's Adult Swim has developed a mock commercial with ad partner Scion for the second season of its show Assy McGee, which premieres April 6. After the first half of each ep, Assy stars in a 35-second animated ad set at a car lot and offers viewers "low, low prices" for the Scion xB. Sure, there's a lot of gas, but individual mileage might vary...

Download assy_spot_021208.mp4

Cal and his "dog," Spot:

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