The Silent Pepsi Generation

Here's a vying-to-be-viral vid on the making of a Pepsi Super Bowl commercial, which was filmed entirely in American Sign Language. (It'll be captioned for those who don't "speak" ASL.) Created by agency BBDO, the silent, 60-second ad chronicles a joke that is well-known in the deaf community. On the Scene, Los Angeles, is in charge of the YouTubery. Becky (bebenkamp@brandweek.com)