Fancy Me...

Wow, look at me! I'm at the top of BW's talking-head totem pole! Not quite sure how that happened--but I'll take it!

Back soon (I hope) with some wow-inducing alt-marketing stories. I'm digging myself out from an exhaustive feature on microtargeting/microsegmentation for the mag. That'll be in Monday's ish. Becky (bebenkamp@brandweek.com)

P: Is anyone following the new Lost ARG? I thought ABC's initial foray into that terrain, 2006's The Lost Interactive Experience, was kinda assy, but I haven't had time to check out the latest online game.