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January 25, 2008

1st Rule of WWE's Fight Club: Do Talk About Fight Club

Habbo_icon2
I'm going to blame a recent fender bender (not my fault!) for my inability to fully comprehend all the deets of WWE's multifaceted viral visit to Habbo Hotel. Sure, I could learn more, but I feel like such a perv when I roam the halls of this for-kiddies virtual community. The Jan. 21-26 activities at Habbo promote the WWE's Royal Rumble, which airs on pay-per-view this Sunday. Basically, here's what's going down:

* Habbo Hotel residents are invited to pick a WWE Superstar
* A Royal Rumble "TV commercial" airs in Habbo
* Players roam around the Hotel to promote their chosen Superstar to get votes from other residents; widgets are involved
* The top 30 Superstars are selected
* Players vote and the winner is announced "live" during an event in the Hotel Basement Lobby (Saturday, Jan. 26, 5 p.m.)
* A correlating kid--chosen through a sweepstakes--gets tix to Wrestlemania '08

Becky "Scramblehead" Ebenkamp
(bebenkamp@brandweek.com)

PS: Just to check if anyone's reading... First person to correctly identify which member of the Manson Family was nicknamed "Scramblehead" gets a prize.

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that's the coolest graphic I've seen in a long time.

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