It's Not Just TV...

I've seen mentions of this HBO Video/Virgin Megastore holiday display at a few Web sites, but not any actual footage. It's kinda neat to watch. Interacting with the screen "unwraps" the presents to reveal DVDs of The Sopranos, Oz, The Wire and other shows. The work was created by Monster Media and appears at 11 Virgin stores. Note: About 50 seconds in, the vid switches from the demo to a bunch of man-on-the-street testimonials.