Fashion Notebook

Adiesel "Successful Wastes of Time" Contest Results!

So the submissions have been sifted through, and here are our favorite responses to the question: “What’s the most successful way to waste your time?”

We’ll have to see if any of these make it into Adiesel’s “83 Ways to Successfully Waste Your Time” campaign due out next February in support of their new collaboration collection with Diesel.

Until then, here are your top 5 “successful” wastes of time:

1. Train a pigeon to deliver all of your inter-office mail (see carrier pigeon, right, sadly extinct). Hey, anything’s faster than the mailroom.

2. Googling ex-boyfriends/girlfriends/partners in order to silently triumph in your decision to drop them, or to breathe a sigh of relief at the bullet you dodged when they dropped you.

3. Surfing Fresh Direct for wines and new recipes. Because, you know, we still have another food-filled holiday to look forward to.

4. Facebook (for game-play, stalking and “social networking,” whatever that is).

5. Lifetime movie marathons. Because it’s good to know when Delta Burke’s biological clock is ticking, AND when it’s exploded. For more on that, check out the greatest film of the Lifetime genre. Ever.

Honorable Mention: “Listening to an aging baby boomer trapped in the 1960s.”

Adiesel: Upcoming Campaign Update

This just in! 

The campaign supporting the launch of the Adidas Originals Denim by Diesel collection will be titled "83 Original Ways to Successfully Waste Your Time."

Since the campaign is launching in tandem with the product—which hits Adidas Originals stores worldwide Feb. 1—there aren't anymore details coming from Adi HQ  in Herzogenaurach, Germany, and we won't be able to check out any of the creative until next year, I'm more than intrigued to know how this one will go off.

Seems like the perfect fodder for a write-in contest, especially since I know you guys are "successfully" wasting your time this rainy (at least in NYC) Cyber Monday doing your holiday shopping!

Either leave me a comment, or drop me a line here with your suggestions for the best "ways to successfully waste your time." The top 5 will be posted later today, so get yours in ASAP!

(FYI: Submissions won't won't be attributed to the sender. That way, no one has to know how you, in particular, "successfully" waste your time.)

Adiesel: Where Adidas meets Diesel

The latest in the now near-ubiquitous world of fashion-athletic design collaborations, Adidas announced today  that it's inked a four-year deal with Italian denim lifestyle company Diesel to create "Adidas Originals  Denim by Diesel."

That's quite a mouthful (why not just "Adiesel"?) for four pairs of jeans, two styles each for guys and gals, examples of which appear at left. You'll start seeing them at Adidas Originals stores worldwide Feb. 1, and if you're so inclined you'll throw down 160 to 210 euros, or about $240 to $320 in our currency. Not cheap, but not out of the realm of outrageously priced denim currently out there on retail shelves at Atrium, A Bathing Ape, A.P.C., or any of the more upscale department stores.

While the product looks pretty much de rigeur for premium denim, more importantly, the deal gives Adidas one more link in its lifestyle chain (which has included the Y-3 line, designed by Yohji Yamamoto, since 2002), according to a statement by Hermann Deininger, CMO of Adi's sport style division.

"Now when a consumer walks into one of our stores, we can offer them a complete look, from a track top to jeans to a pair of sneakers," he said.

The line will be designed by both the Adidas Originals teams and Diesel's own creative department, and stitched with both Diesel and Adidas logo details.

Not many details on the marketing front yet, though head corp PR honcho Anne Putz told me that there will be a "below the line campaign"  that will include an online initiative, in addition to pr efforts and in-store promotions.