Please forgive this shameless plug of my latest feature—"Girl Meets Ploy"—about marketers going after the largely ignored lesbian consumer. But if you've got something you think is interesting, you're supposed to share, right? Didn't they teach us that during milk hour in kindergarten?
Anyhow, it turns out the lesbians are packing some serious monetary muscle—they're tracked at a little less than half the estimated $690 billion spending power wielded by the gay and lesbian market—but only a handful of brands have been directly reaching out to them. You know, because to some marketers, gay men and lesbians are, like, pretty much the same. They all like beefcake guys, right?
And it's not all non-sequitur self-promotion. There are some serious apparel players in there, following in Subaru's footprints: check the spots from Macy's ("Pride is Always in Fashion") and the ever-gay-lovin' team over at Ginch Gonch ("Gettin' You Wet").
Anyhow, check out the story and let me know what you think.
Happy reading and an even happier weekend!