Per confirmation this morning, Wrangler will not execute an advertising campaign for its new Dale Earnhardt Collection, a smattering of t-shirts, jeans and hats commemorating the iconic NASCAR driver.
Looks like you'll have to stop into WallyWorld (AKA Wal-Mart) if you want to see any kind of push. It's all in-store signage from here.
Then again, doesn't the triumverate of Wal-Mart, "The Intimidator," and Wrangler practically sell itself at the store level? Perhaps no advertising needed.
But hey, at least we got to dust off that vintage 1982 campaign, right? If you didn't see it, check back here.