Couture Contest: Who Will Be Wearing These On The Red Carpet?
Let's stuff those bad dreams about The Recession for a moment and take a gander at the surreality of couture week! While more film is shuttling in over at Style.com, it's been a fun romp over the past few days through the high-concept runways of Christian Dior (which I've dubbed the "Baltimore's Miss Crabs" Collection), Chanel, Christian Lacroix, and Armani Privé.
But I guess we're never too far from bad dreams, are we? After all, while the ladies attending these shows are part of that rarified market that will buy whatever they want whenever they want it (cue the "Lola" theme), the reality is that the shows are little more than a big marketing stunt to drum up interest in the storied houses, and their designers.
For the most part, the only time we'll see a couture gown will be at a Costume Institute retrospective at the Metropolitan Museum of Art, or, of course on the red carpet for big ticket events like the Oscars. But wait, the Oscars might not even happen this year, meaning that there potentially could be the elimination of millions of consumer impressions for these brands across the loads of magazines and TV stations that cover this stuff. The horror!
But let's assume that the actresses will be ticking their way across that crimson spread, and that Ryan Seacrest will be there to catch it all (with a bunch of quips sure to prompt catty "outings" across the blogosphere for the day after). Who do you think can pull off these tricky designer looks? Drop your submissions in the comments box or shoot me a plug at enewman@brandweek.com. Happy guessing!
Though I would guess Privé is a lock for Katie Holmes in her next near-comatose red carpet/"news" interview gig. If you haven't seen, check it out here. "Mad Money," indeed!
