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March 27, 2008

Comments

Jamie

If you look at the budget of the top design houses on marketing, you will notice a consistency throughout boom and downturns. That budget is spent on building the brand, logo or not.

Jamie

Bottega Veneta may not have a logo, but they certainly have a brand.

ChicHERE

I don't see many success case for a brand made to know without having a logo.

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