In an amazing, sizzling interview, Dr. Jarvik spoke to Playboy a few years back about his sex life, a dildo he manufactured for a girl friend, and much more.
Oh boy. Here's a SFW exerpt:
"Before going to bed that night, he worried about how he would transport the proto-dildo without breaking it. I offered him Styrofoam peanuts, but he shook his head, deep in creative thought. He went upstairs, muttering to himself. A few minutes later, he came rushing back down, carrying one of his white Reeboks gym shoes.
"Look!" he said excitedly. "It fits!" He tipped the shoe so that we could see. The dildo was nestled neatly inside."
Pfizer probably did not check this interview before paying Dr. Jarvik $1.3 million to be the company's spokesperson in their biggest DTC campaign, ever.
Pfizer, after pulling the Lipitor advertising with Dr. Jarvik (who is the inventor of the Jarvik artificial heart), this week stated that the “way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions.”
Pharmagossip, amazing work finding the full article!
"Dr. Rost is a pharma litigation consultant and pharmaceutical marketing expert. He is also the author of Killer Drug and The Whistleblower.